
The traditional interpretation of CSR has now broadened and is better defined today by the term "Sustainable Development." This covers the range of environmental, social and economic challenges we need to embrace to ensure that our current developments are not compromising the ability of future generations to meet their needs. (This is the basic definition of sutainable development taken from the Brundtland Report.)

In recent years, the prominence of these issues has rightly been raised. The variety and complexity of the challenges our whole planet faces, particularly aggravated by likely climate change, population growth and water scarcity, obligate us to look at our response with greater urgency and analysis:
In practice this means:
We know that there remains much that we can still improve upon and we, like all businesses, will face some difficult and complex issues in the years ahead. However in tackling these issues we are committed to a series of principles:

We clearly recognise the challenge facing our business, people and communities through climate change.
We have launched a detailed and exhaustive exercise to measure our own carbon footprint, and to minimise it, through applying cleaner technology, managing our resource use and minimising any negative effects on the environment generally. We work with other companies and organisations, at both a local and international level, in pursuit of these aims.
In addition to minimising our own footprint, we are committing to actively educate our own employees and the broader communities within which we work, on the risks presented by climate change and the methods we can collectively consider to minimise our greenhouse gas emissions.